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  • The Stratengy Team

Cultivating Goodwill in Business and Beyond

In the bustling business realm, it's easy to get caught up in profit margins, shareholder interests, and market growth. Yet, as leaders, it's paramount to remember that businesses, at their core, are community entities. They thrive not just on economic strategies but also on the goodwill they foster. Generosity, often sidelined in boardroom talks, can reshape your business identity, build lasting bonds, and carve out a legacy beyond balance sheets. It is time to give back.

1. Generosity with Employees:

Your team isn’t just a workforce; they’re the backbone of your company. Celebrate their milestones, both professional and personal. Consider hosting regular appreciation events, offering surprise bonuses, or simply acknowledging their hard work in team meetings. Recognizing and valuing their efforts boosts morale, loyalty, and productivity. Here is an article on why corporations should teach generosity.

2. Volunteering in the Community:

Your business thrives in a community, and giving back ensures its health and prosperity. Engage in local volunteer work, sponsor community events, or launch initiatives that address community needs. Not only does this enhance your brand image, but it fosters a sense of purpose and pride among your team members.

3. Reaching Out to Customers:

Customers are the lifeblood of any enterprise. Beyond quality products and services, offer them experiences. Host customer appreciation events, provide surprise discounts, or send a 'Thank You' note for their continued patronage. Small gestures often leave the most significant impact.

4. Foster a Culture of Giving:

Make generosity a part of your company's DNA. Encourage employees to volunteer by offering paid time off for community service. Highlight stories of generosity within the company in newsletters. By instilling these values, you’re not just building a company but nurturing a family that cares for its community.

As business leaders, our legacy is determined by the revenue we generate and the positive change we bring to the world around us. Let’s weave generosity into our leadership style in the spirit of giving, for in giving, we truly receive.

Stratengy’s primary goal is to develop leaders people want to follow. Stratengy is a talent optimization organization focusing on culture, alignment, and engagement. We specialize in leadership development, executive & team coaching, and leadership academies. All our programs are customized and can be delivered in person or virtually. Reach out today to see how we can help you deliver on your strategy. Contact us at

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